Bidvest launches keyless app for its car rental fleet

Bidvest Car Rental has on Monday (23 January) announced the launch of South Africa’s first keyless car rental fleet, with the launch of its app, Snappdrive.

The app allows users to locate their car, via their phones built-in GPS as well as unlock and start their vehicles without a physical key.

Snappdrive, according to Bidvest, will enable customers the convenience of not having to queue and allows for a seamless transition from plane to car saving customers valuable time whenever they travel.

“The future is mobile – making it fast, easy and simple for employees and customers. Our mobile devices are changing how we live, have made new things possible and created a new market place where customers now want us to come to them. We have therefore decided to shift our service forward into the future, making what we do easier, smarter and simpler,” said Paulette McGhee, CEO of Bidvest Car Rental.

“Most often, car rental happens at the end of an arduous travel process. With Snappdrive, we eliminate any further hassle or waiting, with the traveller’s phone leading them straight to their waiting vehicle.”

Once customers have located their vehicle, they press the ‘unlock’ button on the app and to start the engine, they simply press the Start button. Users receive an SMS prior to when the car is due back – this provides an opportunity for the customers to extend their rental period should they wish to do so.

With telematics, Bidvest will be able to track every vehicle, which means real time fleet management for both Bidvest and their customers.

The new app, which is live today in Apple’s App store and Google Play store is designed to handle the entire car rental process; however “we have opted to launch with basic functionality and then roll out in quick phase updates” said McGhee.

The Snappdrive app will be rolled out in two phases. For the first phase, the product will be available only to Bidvest’s Car Rental Corporate customers and deployed in a separate vehicle group at the four major locations; OR Tambo, Cape Town, Port Elizabeth and King Shaka airports.

Phase two will be introduced to premium vehicle Groups and other markets with some great value add functionality to Bidvest customers, with the date for phase two still to be announced.

Read: How to get the best deal when buying a used car in South Africa

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Bidvest launches keyless app for its car rental fleet