How the Kuga fires affected Ford sales in South Africa

The National Association of Automobile Manufacturers South Africa (NAMMSA) has released its updated list of best-selling cars for the month of January 2017.

Unsurprisingly Volkswagen maintained its position on the top of the list with the Volkswagen Polo Vivo selling 2,951 and the Volkswagen polo selling 2,734 vehicles respectively.

More interesting was Ford South Africa’s sales figures following the official recall of its Kuga model on 16 January.

Ford SA had faced heavy criticism over the course of December and January following a large number of Ford Kuga’s catching fire in those two months.

This resulted in a class action lawsuit planned against the company, with documents showing that Ford knew about existing problems with Kuga models.

Despite the significant backlash, Fords overall sales weren’t heavily impacted.

The Ford Ranger was still the third best selling vehicle across the country with 2,677 vehicles sold – a 22 unit increase over December. In addition, the Ford Fiesta saw a significant increase in sales with 1,707 vehicles, compared to 627 sold in December.

In fact, looking at the list of best-selling cars, the only Ford vehicle to see a noticeable drop in sales over the period was the Kuga itself. It registered 74 vehicles sold across January, a 50% decrease compared to the 146 sold in December.

Top 10 Reported Sales for January 2017

Reported: List excludes non-reporters such as Mercedes-Benz, Hyundai, Kia and GWM.

  1. Volkswagen Polo Vivo – 2,951
  2. Volkswagen Polo – 2,734
  3. Ford Ranger – 2,677
  4. Toyota Corolla/Quest/Auris – 2,628
  5. Toyota Hilux – 2,398
  6. Toyota Etios – 2,302
  7. Ford Fiesta – 1,707
  8. Toyota Fortuner – 1,233
  9. Toyota Quantum – 1,192
  10. Nissan NP200 – 1,150

Read: Are dashcams actually legal in South Africa?

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How the Kuga fires affected Ford sales in South Africa