Ford Motor Company of Southern Africa on Friday announced that it will invest R3 billion ($220-million) to expand production capacity at its local manufacturing operations in SA in order to meet growing local and international demand for the Ford Ranger.
Along with the continued local investment, it has also been confirmed that the first-ever Ford Ranger Raptor will be produced in South Africa when it hits the market in 2019, introducing an entirely new level of off-road performance and capability to the one-ton pickup segment.
“As part of our strategic planning to accommodate the growing market volumes for the Ranger in South Africa and our export markets, the R3-billion investment will encompass both product and capacity related actions,” said Ockert Berry, vice president Operations, Ford Middle East and Africa.
“Looking further ahead, the expanded production capacity will ensure that we are geared up and fully prepared to respond to additional future market demands for the Ranger by ramping up our production even further,” Berry said.
“This significant investment reaffirms Ford’s ongoing commitment to South Africa as a local manufacturer, exporter and key employer in the automotive sector, supporting a large number of direct jobs as well as indirect employment through our extensive supplier base.”
One the country’s best-selling vehicles, the Ford Ranger will be bolstered further in 2019 when local production of the Ranger Raptor commences on the Silverton assembly line.
The Ford Ranger Raptor is a purpose-built, desert-racing inspired model that builds on the heritage of Ford Performance’s F-150 Raptor, ‘the world’s most extreme production pickup’.
Following the all-time record deliveries of 10,117 Rangers to local and export customers during September 2017, the company delivered a total of 8,646 units in October.