Here’s what the first Toyota Landcruiser looked like 68 years ago – and how it has changed

Toyota has announced that global sales of its Land Cruiser series have surpassed 10 million units.

The Land Cruiser is Toyota’s longest-selling car having first launched on 1 August 1951, as the Toyota ‘Jeep BJ’.

Full-scale exports of the Land Cruiser began with the 20 Series, which was introduced in November 1955, four years after the launch of the first-generation car.

At present, the Land Cruiser is sold in approximately 170 countries and regions, with approximately 400,000 units sold in 2018.

“On the local front, the Land Cruiser range has proven extremely popular with South African motorists – perfectly suiting the varied terrain, outdoor lifestyle and remote settings our country offers,” Toyota said.

“The Land Cruiser 200 is the segment leader in the full-size SUV category, with a 34% share and average monthly volume of 86 units.

Land Cruiser Prado remains a firm favourite in the large SUV segment with around 80 units finding new homes every month and occupying the second postion with a 15% share.

A total of 3,309 Land Cruisers (70-series, Prado and 200-series) have been sold locally as of August 2019 (year to date).

To see just how far the Landcruiser has come over the past 68 years, BusinessTech looked at some of the major of model iterations below.


1951 ‘BJ’ series


1955 ’20’ series


1967 ’55’ series


1980 ’60’ series


1985 ’70’ series


1990 Prado ’70’ series


2002 Prado ‘120’ series


2013 Prado ‘150’ series


2017 Prado ‘150’ series


Read: Top 10 environmentally friendly cars in South Africa

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Here’s what the first Toyota Landcruiser looked like 68 years ago – and how it has changed