Luxury sedan shootout in South Africa: Mercedes C-Class vs BMW 3 series vs Audi A4

 ·24 Sep 2022

Germany’s luxury car brands, including Mercedes, BMW and Audi, have all established themselves as status symbols in South African car culture.

Luxury sedans are incredibly popular among middle/upper-class South Africans who want a sporty everyday driver with the ability to pick up the kids from school while also looking good doing it.

New vehicle sales data from vehicle financing company Wesbank shows that the average value of new cars financed in August was R377,252. Sedans made by Germany’s top automaker brands start at well over double that price.

Credit reporting agency TransUnion‘s Q2 2022 South Africa Industry Insights Report showed that the average new loan amount for a vehicle increased by 10% year-on-year to R362,000.

The average balance per account is R218,000.

BusinessTech looked at the sedan category – comparing three of South Africa’s most popular luxury brand offerings:

Mercedes Benz C-Class

  • Price from: R805 348
  • Power Maximum Total: 150 kW + 15 kW (204 hp + 20 HP)
  • Torque Maximum Total: 300Nm – 440Nm
  • Fuel Consumption (Average): 6.6 – 6.8 l/100km


BMW 3 Series  – 318i and 320

  • Price from: R755 000 (318i) – R820 000 (320)
  • Power Maximum Total: 115kW – 135kW
  • Torque Maximum Total: 250Nm – 300Nm
  • Fuel Consumption (Average): 6.3L/100km

Audi A4 – 35 TFSI – 40 TFSI

  • Price: R708 800 – R749 800
  • Power Maximum Total: 110kW – 140W
  • Torque Maximum Total: 270Nm – 320Nm
  • Fuel Consumption (Average): 7.7 – 7.9L/100km

Read: The best and worst internet providers in South Africa – according to customers

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