Vodacom claims it has already dropped data prices by 44% in 3 years

Vodacom has confirmed that it will actively participate in the Independent Communications Authority of South Africa’s (Icasa) consultation on new data, voice and SMS laws.

Speaking to Fin24, a Vodacom spokesperson confirmed that the company was aware of the draft regulation gazetted by Icasa regarding data expiry periods and out-of-bundle billing and was committed to bringing down data prices.

However, it noted that the mobile operator has already brought down effective data pricing by 44% over the last three years.

“Through the likes of Just4You, which offers customers hourly, daily, weekly and monthly bundles, Vodacom has made significant inroads in recent years in its pricing transformation journey.”

“We remain committed to consulting with the regulator in our shared quest to continuously address customer needs and improve the customer experience,” it said.

On Monday (7 August) government and ICASA took the first big step in regulating mobile data in South Africa, including a number of new laws that Vodacom, MTN, Cell C and Telkom will have to follow.

The biggest of these will address the controversial issue of data usage and out-of-bundle charges, but the amendments also introduce changes to voice, SMS and education.

Interested parties have 30 days to offer submissions on the new changes before they are officially considered before Parliament and put into law.

Read: Major new data, voice and SMS laws that you need to know about

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Vodacom claims it has already dropped data prices by 44% in 3 years