Orange Radio launches in SA

·19 Nov 2014

Telecommunications services provider Orange, has announced the launch of its Orange Radio application in South Africa.

Orange Horizons CEO Sèbastien Crozier said: “The way in which the world is accessing digital content – whether it is video, music or even radio – is changing. Consumers are looking for easy access to personalised content on demand.”

The application, which is compatible with both iOS and Android devices, acts as an aggregator (integrated with Deezer), providing users with free access to thousands of radio stations and shows.

The catalogue features over 20,000 radio stations and 5,000 podcasts, which are sorted by continent, country and genres such as music, sports, news, etc.

Users can identify their favourite radio stations and shows, and even search for and download their favourite tracks.

The application is already available in 70 countries, with worldwide coverage targeted by 2015.

Following the launch of the application car manufacturing giant Renault has signed an agreement to include the application in all of its connected cars, through integration in the R&Go applications embedded in the new Twingo.

“Travellers will no longer need to alter their radio frequency every few hundred kilometres – Orange Radio provides constant and free access to the radio station of your choice via a bandwidth, 3G, 4G or Wifi connection, regardless of your position on the map,” Orange said.

“Orange is excited about the launch of the application in South Africa, as Africa is a key market for Orange in terms of the development and growth of our brand. The aim is to include as many high-quality, local radio stations as possible,” said Crozier.

Orange said it is willing to integrate new local radio stations and podcasts into the app, free of charge.