The most valuable brands in the world in 2015

Tech companies again dominate Interbrand’s list of most valuable brands in 2015, led by electronics giant, Apple, with a brand value of US$170 billion, up an astonishing 43%, from US$119 billion in 2014.

The top 10 list is relatively unchanged from 2014, with only Mercedes-Benz slipping down to 12th, behind major rival BMW, and making way for online retailer, Amazon.

Technology and automotive brands dominate this year’s ranking, holding a combined 28 positions. Technology brands, in particular, dominate—collectively making up more than a third (33.6%) of the total value of all 100 brands.

Four tech companies feature in the top 10, and nine in the top 20. Social networking company Facebook, continues its March up the list, up 54%, to a bran value of US$22 billion, putting it at 23rd, from 29th in 2014.

Apple displaced Coca Cola as the world’s most valuable brand in 2013, while Google – the world’s second most valuable brand – also remained in place.

Five new brands entered this year’s ranking: Lego (82), PayPal (97), MINI (98), Moët & Chandon (99), and Lenovo (100).

Lenovo is the second Chinese brand to appear on the Best Global Brands ranking. The first was Huawei (88), which entered the ranking in 2014.

The world’s most valuable brands

# Brand Value Change
1 Apple $170.2 billion +43%
2 Google $120.3 billion + 12%
3 Coca Cola $78.4 billion -4%
4 Microsoft $67.7 billion + 11%
5 IBM $65 billion +65%
6 Toyota $49 billion +16%
7 Samsung $45.3 billion 0%
8 GE $42.3 billion -7%
9 McDonald’s $39.8 billion -6%
10 Amazon $38 billion +29%

Top Risers

  • Facebook (#23, +54%)
  • Apple (#1, +43%)
  • Amazon (#10, +29%)
  • Hermès (#41, +22%)
  • Nissan (#49, +19%)

New Entrants

  • Lego (#82)
  • PayPal (#97)
  • MINI (#98)
  • Moët& Chandon (#99)
  • Lenovo (#100)

Interbrand determines its ranking by looking at three components in its valuations: an analysis of the financial performance of the branded products or services; the role the brand plays in purchase decisions; and the brand’s competitive strength.

The group also draws on data from Thomson Reuters, company annual reports, Datamonitor and Twitter, on top of its own desk research and “expert panel assessment”.

The full listing can be found on Interbrand’s dedicated site.

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The most valuable brands in the world in 2015