Top 10 most valuable brands in Africa

South African mobile operator MTN has been voted as the most ‘admired’ brand in Africa, and most valuable African brand.

Brand Africa’s 2015 Brand Africa 100 found that African brands accounted for 23% of best brands on the continent.

The most valuable top 5 brands globally were as follows:

  1. Apple
  2. Samsung
  3. Google
  4. Microsoft
  5. Coca-Cola

Electronics (16%) related companies featured most prominently on the top 100 list, followed by  apparel (14%), auto manufacturers (13%), telecommunications (11%) and alcoholic beverages (10%).

In Africa, Nigeria surpassed South Africa for the number of brands featured on the list (11%), with South Africa and Kenya based companies making up 4% of the total, each.

Read: The most popular brands in South Africa

Although voted as the most valuable brand in Africa, MTN was only 40th on the overall list. Vodafone, and by association, Vodacom, was ranked as the 9th most valuable brand, with a value of US$27.287 billion, ahead of social media giant, Facebook with a value of US$24.118 billion.

Top 10 most valuable brands in Africa

# Brand Country Brand value $BN Value change
1 MTN SA 4 672  -13%
2 DSTV/GoTV/Multichoice SA 840     2%
3 Safaricom/Mpesa Kenya 371     4%
4 Dangote Group Nigeria 309    22%
5 Tusker Kenya 300     14%
6 Glo/Globacom Nigeria 289     -3%
7 Zenith Bank Nigeria 235     35%
8 Golden Penny Foods Nigeria 215       –
9 Orijin Nigeria 194        –
10 Star Beer Nigeria 179       36%

Additional South African brands to feature on the list were Sasko (80th), and Tiger Brands (82nd), with values of US$144 million and US$82 million respectively.

Top 10 most admired brands in Africa

# Brand Industry Country Overall rank
1 MTN Telecoms SA 1
2 GLO/Globacom Telecoms Nigeria 12
3 Dangote Consumer, Non-Cyclical Nigeria 27
4 Tusker Alcoholic Beverages Kenya 31
5 Mukwano Consumer, Non-Cyclical Uganda 39
6 Simu TV Media Tanzania 41
7 Zenith Bank Financial Services Nigeria 43
8 Peak Milk Food Nigeria 45
9 Sasko Food South Africa
10 Star Beer Alcoholic Beverages Nigeria 55

DStv/Gotv/Multichoice was ranked 71st on the admired list Tiger Brands was placed 97th out of 100 companies.

Overall, the top five admired brands on the continent were as follows:

  1. MTN
  2. Samsung
  3. Coca-Cola
  4. Nike
  5. Adidas

The research was conducted by Geopoll, using mobile SMS technology to identify the most admired local and non-local brands in Africa among a representative sample of African countries’ consumers in 22 Africans countries which collectively account for 77% of Africa’s GDP and 77% of Africa’s population.

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Top 10 most valuable brands in Africa