South Africa’s National Development Plan has a new brand identity and logo designed to inspire all citizens to work towards the vision of eliminating poverty and reducing inequality by the year 2030.
The new look for the country’s blueprint for a more prosperous future was launched by Minister in the Presidency Jeff Radebe in Pretoria on Sunday.
At the launch, Radebe called on South Africans to play their part in reaching the goals of the NDP by taking part in the new brand identity’s roll-out campaigns.
“As South Africans, let us use this NDP brand identity to build a truly democratic, united, non-sexist, non-racial and prosperous South Africa,” he said.
The NDP, adopted in 2012, is the product of hundreds of interactions with South Africans, input from tens of thousands of people, extensive research and robust debate throughout the country.
It is a plan to unite South Africans, unleash the energies of its citizens, grow an inclusive economy, build capabilities, and enhance the capability of the state and leaders working together to solve complex problems.
Radebe said the new NDP communication strategy will be rolled out in phases to showcase how the NDP – popularly known as Vision 2030 – can change people’s lives.
He said different sectors of society – artists, business, labour, people living in rural areas, the media and more – have a role to play to ensure the goals of the NDP are met by 2030. “We welcome existing initiatives by people who are playing their part,” he said.
“The Eziko Production Group, for example, has developed an edu-play on the NDP and its key critical areas. This edu-play is exemplary of a socially cohesive society that strives for a common national identity.
“There are also young entrepreneurs from Cape Town who have developed a business idea called Eza Sekasi Fridays. This demonstrates the creation of decent employment in the townships to champion the NDP.
“This initiative is a stimulus for the statement made by young people, who adopted the National Youth Policy and declared that they do not want a hand-out – but a hand up,” Radebe said.
He said he realised the NDP was alive when, during Youth Month in June, a young man from Mthatha told him about his success story of forming a vegetable growers’ association to ensure food security, economic viability and creation of jobs in his community.
“Government welcomes the partnership with business and labour to rally around the NDP in ensuring that there is a collective effort in workplace conflict reduction and improved cooperation between government, organised business and organised labour,” Radebe said.
He thanked business and labour for having thrown their weight behind the NDP and for partnering with the government to ensure that they work towards the targets identified in the plan.
Source: Brand South Africa