Gareth Cliff’s Gareth Cliff Show will be dropped from Comedy Central just a month and a half after it launched.
Comedy Central confirmed the cancellation of the Gareth Cliff Show saying it was a mutual decision, and that it would work with Cliff on future projects.
TV journalist Thinus Ferreira reported on his blog on Wednesday (25 June), that the simulcast of Cliff’s web radio show, CliffCentral, on Comedy Central (DStv channel 122) failed to attract enough viewers.
Comedy Central’s dumping of the Gareth Cliff Show comes shortly after it was moved to an earlier timeslot (from 07:35 to 06:00), which the channel said at the time was due to requests from viewers.
The move did not lift the show’s ratings enough, however, Ferreira said.
Responding to questions about the cancellation, Rina Broomberg, co-founder of CliffCentral.com confirmed Comedy Central’s feedback that it was a mutual decision.
“CliffCentral.com and WeChat seem to be pulling bigger numbers than Comedy Central,” Broomberg said.
She said that it was an experiment to offer Comedy Central the opportunity to simulcast the radio show from 07:35 to 09:00 for the first month (May 2014), which was moved to 06.00-07.15 this month (June 2014). This did not really offer enough time to assess the impact on viewership, Broomberg said.
“The simulcast will end at the end of June but CliffCentral.com is now a 12 hour a day talk channel and the primary focus is building an online content hub,” Broomberg said, adding that there may well be other TV projects from CliffCentral in the future, including online TV.
“While we enjoyed the collaboration, it was also confusing the audience and detracting from the primary show which is 06:00 to 09:00,” Broomberg said.
The last broadcast of Cliff’s show on Comedy Central is set for Monday, 30 June 2014.
This article was first published on MyBroadband.