Top IT brands in the world

Brand Finance unveiled their 2012 Global 500 report, revealing the world’s top brands. Apple, Google, Microsoft and IBM are the top brands in the world, showing the global power of technology.

“Consumers are turning their backs on traditional household favourites and lower end products and embracing luxury lifestyle and indulgent brands despite the grim economic outlook,” said Brand Finance.

Brand Finance also stated that their research shows that the latest tech gadgetry appears to be a must for today’s consumers.

“Technology lifestyle brands dominate the rankings, increasing their standings on last year’s table by 79%. 49 technology companies appear in this year’s Global 500 making it the most valuable sector by some margin,” it continued.

Lifestyle technology brand, Apple has leapfrogged Google to be named as the world’s most valuable brand, having the highest-ever valuation calculated by Brand Finance at an impressive $US70.6 billion.

“The rise to prominence of luxury and lifestyle brands in this year’s report is quite impressive. Whilst the world remains shrouded in economic misery, people are investing their hard earned cash in brands they feel they can rely on to produce quality, long lasting products,” said David Haigh, CEO of Brand Finance.

“It is also an encouraging sign for the economy to see that the overall value of the Global 500 increase by 3.3% to $US3,415 billion from last year,” concluded Haigh.

Rank Brand Industry Group Domicile Brand Value 2012
1 Apple Technology United States $70.6 billion
2 Google Technology United States $47.5 billion
3 Microsoft Technology United States $45.8 billion
4 IBM Technology United States $39.1 billion
5 Walmart Retail United States $38.3 billion
6 Samsung Manufacturing South Korea $38.2 billion
7 General Electric Manufacturing United States $33.2 billion
8 Coca Cola Beverages United States $31.1 billion
9 Vodafone Telecoms United Kingdom $30.0 billion
10 Amazon Technology United States $28.7 billion

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Top IT brands in the world