Native Inventions, the devlopment arm of Native marketing, has teamed up with social networking platform, Mxit, to launch 10 experimental applications that aim to bring a taste of smartphone capability to feature phone handsets.
“Having a beautiful, feature rich iPhone app is great, but in South Africa it means your brand is speaking to a very small percentage of the total market,” said Levon Rivers, head of Native Inventions.
“With Mxit we have the potential to engage with millions of users, most of whom are not accessible on other social networks such as Twitter and Facebook,” Rivers said.
The first batch of mobile products seeks to bring smartphone capabilities and experiences to feature phone users, Native said.
Mxit was selected as the first technology partner.
The applications are experimental platforms that range from functional to being a bit silly. The main driving force behind the initiative is gauge Mxit as a platform for these apps to serve the community in terms of entertainments or utility.
An example of a utility app is the GetThere app, which is a Google Maps API that gives users text and image direction.
On the more entertainment side, there’s an app called MakeAMeme, which is a meme generator with the community focusing on relevant topics.
Other experimental apps include Talkbot – an AI “robot” that learns from user interaction; image manipulation apps; sports games; and posting apps.