Motoring

These are the most trusted car brands in the world

Staff Writer

 ·2 Mar 2017

The Reputation Institute (RI) has released its annual Global RepTrak rankings, listing the most reputable and trusted brands in the world.

The rankings are based on over 170,000 ratings collected from surveys conducted in the first quarter of 2017.

The survey forms part of the largest corporate reputation study of its kind, and looks into which companies are best regarded by stakeholders as well as what drives trust and supportive behaviors – such as willingness to purchase a company’s products,
recommend the brand, invest in or even work for the company.

Among automakers, both BMW Group (12th place) and Daimler (27th place) both fell out the top 10, while Toyota, Honda, Ford and GM all showed modest gains vs 2016.

Volkswagen, which continues to deal with the aftermath of its emissions scandal, nonetheless returned to the top 100 (in 100th place) and saw its score recover by 3.4 points to 64.73 – one of the largest increases in 2017.

These are the most reputable car brands in the world, covered in the RI top 100:

According to RI, 2017 saw the rise of heritage luxury brands like Rolex and Rolls-Royce on the list, while consumer products took seven of the top ten spots in this year’s survey, with LEGO Group jumping 4 spots to 2nd, and Adidas moving into the top 10.

In the tech sector, Intel returned to the top 10 (to 8th place) in 2017 after a one year absence. Meanwhile Google (5th place) fell 2 spots, Microsoft fell out of the top 10 to 11th, and Apple slipped 10 spots to 20th place with a drop of 1.7 points.

Samsung posted the most notable decline with its score dropping 4.0 points vs 2016, and is now in 70th place overall.

Read: These are the most reliable cars and car brands