Acer’s market share in SA
Acer, the multinational hardware and electronics corporation, says its currently has an approximate slice of 23% for mobility in the South African market.
Acer’s product range includes PC notebooks and desktops, smartphones, and monitors.
On Thursday (2 August), Acer announced a partnership with FNB to supply the bank’s customers with Acer products including the first Windows based PC Laptop.
Three of Acer’s top-line products – namely the Acer Aspire Ultrabook S3, M3 and the Value Series V3 PC Laptops – will be available to new and existing FNB Gold or Platinum Cheque Account clients as well as FNB Private Clients.
Graham Braum, Acer’s country manager for Africa and Levant told BusinessTech that current Q2/2012 data from the analysts estimates Acer Group at approximately 18% market share for all products, and about 23% for mobility for the South African market – positioning Acer Group at number two in the South African market.
Globally, Acer claims to rank second for notebook PCs.
The hardware group currently has presence in over 20 countries in Africa, including East, West, Central and North Africa, addressing both consumer and professional segments; according to Braum, it employs over 85 people to look after Africa, which incorporates sales, marketing, operations, services and call centre activities.
Regarding Acer’s plans in the tablet space, Chris Moseley, Acer’s retail and telco business manager says the group has invested heavily in this form factor around the Windows 8 platform and we will launch the new form factors around the windows 8 launch in October. “It is a key category for us and we believe we will have a strong value proposition moving into 2013.”
Looking further ahead, Braum opines that mobility is still the future – incorporating notebook, ultrabook, tablet and smartphone, while accessing the cloud in both the business and personal environment.
“Incorporated into these devices especially with Windows 8 being launched on notebook and ultrabook, will be touch functionality, including everything from compasses and gyroscopes to GPS and accelerometers,” he said.
He noted that there are five sensors, including an ambient light sensor. “Once these sensors become ubiquitous, we should see many more kinds of applications that makes use of these technologies, giving a much more enjoyable experience to consumers,” Braum said.
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