NetApp appoints new Africa lead
NetApp, the computer storage and data management company, has announced the appointment of Mark Ridley as new regional director for Africa.
An experienced sales leader with over 15 years of experience in IT, Ridley will be responsible for all NetApp business in Africa including offices in South Africa, Kenya, Nigeria.
Prior to joining NetApp, Ridley was country manager for Dell Computers and responsible for Dell’s business across Africa. He has also held senior management positions at Cisco, IBM, Microsoft and Panasonic.
His role covers development and execution of sales and marketing strategies, enhancing the channel ecosystem and expanding the NetApp customer base in this region.
He reports to NetApp’s newly appointed Director MEEEA for the Middle East, Eastern Europe and Africa, Konstantin Ebert.
NetApp said that Ridley’s appointment demonstrates the group’s commitment to its African growth.
“With many markets emerging and maturing at a fast pace, the African continent offers a very interesting playing field. I am confident that NetApp’s solutions hold tremendous value for partners and end customers such as telecommunications, utility or commodity companies and service providers,” said Ridley.
He stressed that the group’s approach in Africa is 100% indirect, relying heavily on partnerships including MTN, Bytes, DataCentrix, and Didata to execute.
In June, the group announced that it has selected theWestcon Group of companies to be its sole long term distribution partner in Africa.
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