Cell C unveils new Red Bull Mobile data promotion
Cell C announced a new pre-paid product under the Red Bull Mobile brand that gives subscribers 200MB per month for 12 months for R99 once-off.
Chief commercial officer at Cell C, Jose Dos Santos, explained that this is a launch offer, and that the new product will get the benefits of Cell C’s SupaCharge pre-paid product. The promotion will be valid for 60 days, he said.
The deal also includes two free Red Bull Studio CDs mixed by DJ Thibo Tazz and DJ Niskerone, as well as access to the Red Bull Mobile portal which includes music content, videos, games, apps, wallpapers, and ringtones.
It will also offer subscribers access to competitions which will let them stand a chance of winning tickets to global and local events, such as secret parties.
Dos Santos said that to start with, two couples will win tickets to the Abu Dhabi Grand Prix.
The deal is going on sale tomorrow through around 6,000 outlets including selected PEP stores, Shoprite, CNA, Jet, Dion, Game, Pick n Pay and Cell C franchised stores.
Cell C noted that its partnership was formed three years ago and has 120,000 subscribers. Dos Santos aid that he hoped to ramp up that number, given the eight million university students in the country.
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