The best place to advertise your automotive brand
TopAuto is one of South Africa’s leading automotive news websites, and is read by over 200,000 South Africans each month.
Attracting this large audience since the site’s launch in January 2021 was achieved by publishing interesting, informative, and relevant automotive content.
“TopAuto’s goal is to be a place where both car fanatics and everyday motorists can spend time reading articles and features which are important to them,” said Kevin Lancaster, Broad Media MD.
“This strategy is working incredibly well, and our young site is already one of the most-visited automotive platforms in South Africa.”
TopAuto’s large audience is complemented by its strong social media reach, with the TopAuto Facebook page reaching over 1 million people per month.
Audited audience figures for TopAuto for July 2021 were:
- South African Unique Browsers – 213,000
- Page Views – 481,000
Advertising on TopAuto
If you are an automotive brand, or are looking to target a motoring readership in South Africa, then TopAuto is the obvious choice for your next digital advertising campaign.
TopAuto offers premium display banners and sponsored articles with social media amplification – both of which provide excellent brand awareness and strong engagement rates.
“We have seen great results for our clients’ advertising campaigns since launch, and this performance is only expected to improve as more companies and individuals spend more time online,” said Lancaster.
Additionally, TopAuto’s recently-launched Car Prices portal is now open to advertisers – who can promote themselves while readers are looking at the prices of new cars for sale in the country.
To find our more about advertising on TopAuto, visit the TopAuto contact page.
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