Telkom reveals new logo
South African telecoms group Telkom has unveiled a new visual identity for its consumer and business brands.
The brand is more of a refresh than a redesign, after the group dropped the iconic ‘keypad’ style logo in 2014.
The new look carries generally the same facetype as before, but with a green split and accent on the ‘T’.
The company has also changed its tagline from 2014’s “Tomorrow starts today” to “Possible begins here”.
According to Gugu Mthembu, Chief Marketing officer at Telkom, the rebrand is part of ushering in a new era for the telco.
“This is more than a cosmetic change. Our new identity is a symbol of the internal transformation already underway at Telkom,” she said.
“It’s about bringing more colour, humanity and vibrancy into everything we do while staying rooted in our purpose to make the future possible for all.”
The new visual designs will be rolled out across all brand and customer touchpoints, the group said.
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