Business Talk – Cash Converters’ Engela van Loggerenberg on franchising opportunities available to South African women

 ·8 Aug 2025

In this Business Talk with Michael Avery interview, Engela van Loggerenberg discusses how Cash Converters supports female entrepreneurs.

Van Loggerenberg is the Finance Director of Cash Converters Southern Africa and boasts over 25 years of finance industry experience.

She has worked at Cash Converters for over 10 years and is also a co-owner of two Cash Converters stores, highlighting her faith in the business model.

Before joining Cash Converters, van Loggerenberg worked as a finance manager for Time Quantum Ltd and Syferfontein Group and as a Financial Administrator for Casting & Machining Services.

In her current position, she leverages her extensive industry experience to inspire her team, foster a culture of excellence, and create an empowering environment for her clients and staff.

Van Loggerenberg’s professional skills include management, strategic planning, forecasting, and accounting.

She holds a Bachelor’s Degree in Financial Management from the University of South Africa.

The interview

In this Business Talk interview, van Loggerenberg discusses why she thinks franchising is a compelling opportunity for female entrepreneurs.

Van Loggerenberg explains how Cash Converters is resolving some of the barriers women usually face in entrepreneurship.

She expands upon how Cash Converters supports its female owners, unpacking elements such as mentorship and training.

Van Loggerenberg then shares stories of successful female Cash Converters franchise owners provides advice to any woman looking to enter franchise ownership.

She concludes the interview by explaining how interested female entrepreneurs can begin their journey with Cash Converters.

Watch the full interview with Engela van Loggerenberg below.

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