Business Talk – Leruo Malumo on Santam’s new SmartSME insurance product

 ·9 Sep 2025

In this Business Talk with Michael Avery interview, Leruo Malumo discusses Santam’s new SmartSME insurance product.

Malumo is the Head of Product Strategy Development and Governance at Santam.

In this position, he has played a key role in the launch of SmartSME – a tailored business insurance solution designed specifically to support small to medium-sized businesses.

SmartSME provides comprehensive cover ranging from property damage to liability issues.

It also comes with several useful tools, including emergency services like roadside assist, legal advice, and risk mitigation.

Santam Business Assist is even included as part of SmartSME. Santam Business Assist comprises practical tools and expert guidance that help businesses grow and manage their day-to-day operations.

Having all of this value in a single insurance package is hugely beneficial to South African small business owners and entrepreneurs.

The interview

In this interview, Malumo begins by highlighting the biggest challenges SMEs face when it comes to securing business insurance.

He explains how Santam has designed SmartSME to be the best answer to these challenges, before unpacking the basics of what SmartSME actually is.

Malumo provides details about which businesses are eligible for this insurance product, and the types of cover that it includes.

He then discusses the inclusion of Santam Business Assist in the SmartSME package, highlighting the value this offering provides.

Malumo talks about other benefits of using SmartSME, too, including the useful emergency assistance features.

He concludes the interview by explaining how interested parties can learn more about SmartSME.

Watch the full interview with Leruo Malumo, below.

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