Leaders Unscripted – EY’s Rod Wolfenden highlights the value of a superior customer experience

 ·22 Oct 2025

In this episode of Leaders Unscripted – an EY Transformative Podcast Series – EY Africa Clients and Industries Leader Rod Wolfenden unpacks the value of driving excellence in the customer experience journey.

Wolfenden holds a Bachelor’s Degree in Accounting from the University of South Africa and an MBA from UCT’s Graduate School of Business.

He is also a fellow of the Chartered Institute of Management Accountants.

The interview

In this interview, Wolfenden highlights the value of a superior customer experience.

He explains how digital tools enhance the customer connection, as well as their shortcomings.

Wolfenden then advises leaders on building a better customer experience, highlighting the parts of a company’s culture that best support customer-centred growth.

He also gives advice to leaders who are trying to reimagine the customer experience to unlock growth.

Watch the full interview with Rod Wolfenden below.

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