Absa has launched its brand redesign, showing off a new logo and colour scheme as part of its shift from a European-owned financial group to a proudly African firm.
As part of its presentation on Wednesday (11 July), Absa explained that the redesign would include hundreds of thousands of changes – with everything from clothing to pens now featuring the new logo.
This redesign will also include a shake-up of existing bank branches and ATMs, with an Absa spokesperson confirming to BusinessTech that its full network of more than 600 branches will be updated within the coming months.
In an interview with Business Insider, Absa said that these changes will take some 10 months to complete, with three branches and 15 ATMs scheduled to be rebranded per day.
The below images taken from the launch presentation give an idea of the aesthetics of Absa’s new branches – with the group’s new colour scheme and logo featuring prominently.
The presentation also gave an idea of what to expect from the bank’s newly-branded ATM machines, and the thousands of branded items that will feature Absa’s new logo.