Absa app hits 200,000 downloads

A little more than six months after its app’s launch, financial services group Absa says that more than 200,000 business and individual customers are using the banking application for smartphones and tablet devices.

Launched in mid-April, Absa said in July, that its app had achieved 133,000 downloads.

By contrast, FNB anticipated that it would reach 600,000 active users by the end of September, having launched the product in July 2011.

On Friday, Absa said it has also added a “first-to-market feature” on its app with the ability to assign profile images for beneficiaries.

The bank also revealed a number of unique and improved features to its app that enhance the customer experience, including the ability to add and make a once-off bill payment; improvements to the CashSend service on the app; and the ability to make an immediate interbank payment to a beneficiary.

Absa banking
Absa banking app

“More than 200,000 business and individual customers are already enjoying the speed and convenience offered by the App,” said Arrie Rautenbach, head of retail banking at Absa.  “Our customers will find that the improvements will make their lives much easier.”

Rautenbach said that the Cash Send service remains popular with more than R1 billion in payments made in 2012.

“By giving customers the ability to resend the withdrawal SMS to the recipient as well as the ability to change the customer-selected access code, CashSend via the App has become a lot more intuitive and convenient.”

The App is available for tablet computers and smartphones running Android or Apple’s iOS as well as the most common BlackBerry devices including the new Z10.

In reporting its reporting interim results for the period June 2013, Absa said that Internet banking customers grew to 1.203 million, from 1.176 million in 2012, and from 150,000 in 2009, while mobile phone banking customers improved to 4.483 million, from 4.237 million before.

Barclays Africa Group is 62.3% owned by Barclays Bank. It was formed through combining Absa Group Limited and Barclays’ African operations in July.

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Absa app hits 200,000 downloads