Absa reveals peak time for app users

Barclays Africa, formerly Absa Group, says its customer user patterns are changing amid a migration to digital.

Speaking at a media event in Rosebank, Johannesburg on Thursday (3 April), Adrian Vermooten, head of digital channels and payments at Absa Retail Bank, said that the peak usage on its app is 9am on a Saturday morning, highlighting “fundamentally different user patterns”.

The group has seen more than 300,000 downloads since its launch in mid-April, 2013, up from 200,000 achieved six months ago.

Vermooten said that the app has seen R10 billion in transactions over the past year.

On the internet banking side, Vermooten said that the two big drivers in behaviour related to connectivity, namely fixed line access, while transactions were still predominantly PC driven.

As a result, the peak time was between 8am – 12am during the week when people accessed the internet from work.

He said this peak then tailed off slowly through to 6pm, with virtually no activity on the weekend. He said activity on the app is stable, occurring throughout the day.

Absa only marginally grew its internet banking customers in South Africa, to 1.227 million, from 1.176 million in 2012, and from 1.203 million in July 2012.

The group put its mobile users at 4 million.

Vermooten noted that people typically logged on to their app four times more than those people going through the online channel.

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Absa reveals peak time for app users