Game and Makro reveal 2024 Black Friday plans

Massmart has unveiled its Black Friday plans for 2024, with month-long promotions on offer.

Massmart’s Game, Marko and Builders stores will again offer month-long Black Friday promotions this year.

“Game, Makro, Builders, and Jumbo Cash & Carry are responding to clear customer demand for more authentic deals and extended shopping opportunities,’ said Andrew Stein, Massmart’s Vice President of Group Marketing.

“In a year fraught with financial pressure, our Black Friday promotions will offer customers the opportunity to access deep discounts on a wide range of products that are relevant to their specific needs.”

Game Black Friday Deals

Massmart’s research shows that 75% of Game customers will spend more on Black Friday in 2024 compared to 2023.

With these deal-savvy customers planning their purchases, Game plans to offer savings on groceries and selected homeware and electronics items.

Customers can look forward to savings, such as 40% off entry-level laptops, up to R2,000 off entry-level smartphones, up to 60% off selected sporting items, and up to 50% off cookware and luggage.

Makro Black Friday Offers

Makro customers are also likely to invest in bulk-pack purchases in preparation for the year-end holiday and back-to-school season.

Makro has thus negotiated with suppliers to get better values on bulk and single packs with suppliers.

Categories such as liquor, electronics and health & fitness equipment will be a focus point.

Customers can expect huge savings on home gym equipment and 40% off on the latest QLED TVs.

Customers can expect deals on 24-pack toilet rolls and 6-packs of long-life milk.

Builders Black Friday Plan

“For many South African homeowners, the year-end period provides the opportunity for basic home maintenance and garden DIY,” said Massmart.

“These customers typically search for deals that will help get these tasks done efficiently and cost-effectively. Builders’ Black Friday discounts will include savings of between 20% and 70% on items such as water tanks, LED lights, ladders, security gates and air conditioning units.”

Jumbo Cash & Carry Caters to Traders

“Our Cash & Carry stores, such as Jumbo, appeal to traders who own their own independent retail outlets and spaza shops and leverage Black Friday discounts to stock up on commodities for their busy Black Friday and Festive trading period,” said Stein.

“We typically work closely with our traders to understand their merchandise priorities before our buyers negotiate deals with suppliers – ensuring unmatched value and relevance.”

“This year, Cash & Carry customers will benefit from discounts on products such as snacks, sweets, toiletries, basic groceries and liquor.”

Weekly Deals

All Game, Makro and Builders deals will be available both online and in-store while stocks last.

Jumbo Cash & Carry deals will only be available in-store. 

Makro’s deals start on Sunday, 27 October, while Game’s deals start on Tuesday, 29 October.

Weekly deals from Massmart’s brands will be available on the following dates:

Read: Black Friday around the corner for South Africa – what businesses should keep in mind