Ajen Sita is the chief executive officer of EY Africa, having started at the professional services firm in 1993 as a trainee accountant.
In addition to his current role, Sita is also part of the EY EMEIA Board, Global Emerging Markets Committee, and Global Accounts Committee, and he also previously led EY Africa Assurance services.
Sita was appointed as a partner at EY in 1999 and subsequently held several leadership positions – including head of entrepreneurial services, lead audit partner on the Telkom account, and head of assurance – before becoming a managing partner and chief executive officer of EY Africa on 1 October 2010.
In this episode of Business Talk, Sita highlights the findings from a recent global CEO survey conducted by EY.
He also shares his observations of the challenges that companies are currently facing and highlights the importance of defining an organisation’s purpose.
Sita discusses how companies should be readjusting their targets from short-term results to long-term value, and he explains how this can be measured.
The full interview is embedded below. You can find all Business Talk with Michael Avery interviews here.