Takealot may decide to hold back on its next day and expedited shipping offers over Black Friday, depending on how well its system copes with the increase of customers.
This is according to Kim Reid, CEO of Takealot who was speaking to BusinessTech ahead of Black Friday next week.
“It will all depend on how the day goes,” said Reid. “Currently it’s business as usual and we will see how much strain the system and back-end takes.
“If we find that the strain is too much, there is a strong possibility that we will simply correct the system to show that deliveries will be shipped later.”
The most important part of Takealot’s Black Friday deliveries will be to ensure that orders will be delivered to customers at the time they have been given – even if its slightly later than normal, he said.
“Whatever time we give the customers on their orders, is the time we are aiming for”.
As part of Takealot’s ramp up over Black Friday and into Christmas, the website’s executive committee members meet daily in a “war room” to go over stats, including the number of deliveries leaving as well as how well the warehouse is coping with orders.
Part of this is a statistical analysis of the the number of returned items and how long it takes to return an item, said Reid.
While he explained that the site was expecting an influx of customers, he indicated that returns should not be majorly affected by Black Friday.
“When the pipe is full, the pipe is full – but we should see the same turn around time for returns as if it was not Black Friday (which is around 3-4 days),” he said.
“Often the biggest barrier is not the return itself, but arranging a suitable pick-up time with the customer.”