A look at Pick n Pay’s new flagship store – which will be the blueprint for its ‘premium’ revamp across South Africa
Pick n Pay has opened its new flagship store in Somerset West, Cape Town, which will be the model for what customers can expect at all revamped Pick n Pay stores in the future.
The Waterstone store was a three months renovation project for the group, installing new features and new look for the group’s ‘premium’ branding.
This follows the move earlier this year to split the Pick n Pay store portfolio into two brands: the Pick n Pay QualiSave was launched in August, catering to the country’s middle market. The rejuvenated Pick n Pay format, meanwhile, focuses on more affluent customers.
The new ‘premium’ Pick n Pay stores boast a new coffee bar, fresh fruit and vegetables, creative and curated product displays and wider aisles. These premium stores are now also the home of the company’s new premium private label, Crafted Collection by PnP, with more products and services expected to launch in the coming months.
According to Pick n Pay, most of the signage in the store has been converted to digital screens, and there is an interactive screen to help customers pair wine with a varied cheese selection.
New equipment in the store is also aimed at reducing energy consumption by around 30%, such as energy-efficient refrigeration plants and lighting.
Faithful to Nature products are also being stocked at selected stores to complete Pick n Pay’s growing Live Well health range.
“To match the premium experience, all store staff have undergone intensive training, and this extends to hiring the services of industry experts,” the group said.
The group said that it is accelerating its refurbishment programme, and the company aims to have fully revamped 130 Pick n Pay and QualiSave stores by February 2023.
The new premium store features include:
- Seasonal fruit and fresh produce, including new or exclusive products, such as its seedless passion watermelons.
- The Free Fruit for Kids initiative offers children a healthy snack while their parents do their shopping. There are currently apples, soft citrus and bananas on offer but these change according to the season.
- New “in Bloom” flower and potted plant selection.
- A new coffee bar, The Roastery, operated by trained coffee baristas. This will be complemented with freshly squeezed and pressed juice, smoothies and baked goods.
- A cheese & deli bar offering a wide variety of local and international cheeses.
- Cheese and wine pairing.
- Open bakery with freshly baked items, such as an artisanal bread range, occasion cakes and a variety of croissants, including the newly launched authentic French Pain Au Chocolate.
- A Rotisserie bar which will serve BBQ, salt and pepper and Peri-Peri ready-to-eat chicken. A new “to go” section will offer sandwiches, salads and sushi and a new range of convenience meals to eat later.
- An in-store ‘Steak Shop’, including a dry ager cabinet. There is also a new Wagyu steak range. Trained butchers are on hand to serve specific cuts for customers.
- Meal Deal, offering customers main meals and sides to feed a family of four. Customers can mix and match to satisfy all family tastes and dietary needs.
- PnP Kidz range, including fruit in smaller bite sizes, pre-prepped ready meals, healthy snacks, and lunchbox additions, such as muffins with hidden fruit and vegetables. There is also a range of toiletries.
- Selected Faithful to Nature natural health supplements, healthy food and snacks and beauty products are now stocked at selected stores.
- Integrated online and in-store offering: The new PnP Groceries on Mr D service is live in the store. Customers can shop the new and improved range from the comfort of their home for delivery within 60 minutes.
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