Business Talk – Sage AME, EVP Pieter Bensch discusses the top SMB trends in South Africa

 ·13 Jun 2023

As Executive Vice President for Sage in Africa and the Middle East, Pieter Bensch is responsible for growing Sage’s business across the region and executing its vision of disrupting and leading the market for cloud-based payroll and accounting solutions.

He has 26 years’ industry experience and has held leadership roles in complex technology businesses across Europe, Middle East and Africa.

Pieter joined Sage from HPE (Hewlett- Packard Enterprise), where he was the Managing Director for South Africa.

Prior to joining HP, Pieter held a range of senior positions at Oracle, including Vice-President of Oracle Europe, Middle East and Africa (EMEA), Vice-President of Customer Support for MEA and Vice- President and Managing Director of Oracle SA.

Interview with Pieter Bensch

In this Business Talk interview, Bensch talks to Michael Avery about Sage’s recent research on South African small and medium businesses.

He details the findings of this research, such as the biggest challenges South African SMBs face and their business confidence levels.

Bensch then discusses the solutions Sage provides – including its cloud-based HR, payroll, accounting, and finance solutions – and how they benefit local SMBs.

He also explains how the government can help support SMBs, especially given the load-shedding crisis and the lingering effects of the Covid pandemic.

The full Business Talk interview is embedded below.

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