Business Talk – Richard Mukheibir on Cash Converters’ evergreen franchising model

In this Business Talk with Michael Avery interview, Richard Mukheibir discusses the incredible opportunity to become a Cash Converters franchise owner.

Mukheibir is the CEO of Cash Converters South Africa and has worked at the company for over 30 years.

He was instrumental in bringing the brand to South Africa alongside business partner Peter Forshaw, and opened his first South African Cash Converters store in Parow, Western Cape.

When the company was ready to open stores in Gauteng, he personally oversaw this expansion and moved his home to Johannesburg.

Cash Converters now boasts over 90 stores and over 1,500 total employees across Southern Africa.

It has also expanded beyond its second-hand marketplace to open many new services – such as secured and unsecured loans.

The interview

In this Business Talk interview, Mukheibir discusses Cash Converters’ biggest highlights of 2024.

He then reveals the various Cash Converters offerings over and above its second-hand marketplace – such as secured loans, unsecured loans, and more.

Mukheibir explains that continuously adapting by launching these new products has enabled the business to remain an evergreen presence in Southern Africa.

Mukheibir also explains why Cash Converters is such a popular franchising option among ambitious South Africans who want to take their wealth creation into their own hands.

He concludes the interview by outlining Cash Converters’ exciting plans for 2025.

Click here to learn more about becoming a Cash Converters franchise owner.

Watch the interview with Richard Mukheibir below.