Leaders Unscripted – EY’s Rod Wolfenden highlights the value of a superior customer experience
In this episode of Leaders Unscripted – an EY Transformative Podcast Series – EY Africa Clients and Industries Leader Rod Wolfenden unpacks the value of driving excellence in the customer experience journey.
Wolfenden holds a Bachelor’s Degree in Accounting from the University of South Africa and an MBA from UCT’s Graduate School of Business.
He is also a fellow of the Chartered Institute of Management Accountants.
The interview
In this interview, Wolfenden highlights the value of a superior customer experience.
He explains how digital tools enhance the customer connection, as well as their shortcomings.
Wolfenden then advises leaders on building a better customer experience, highlighting the parts of a company’s culture that best support customer-centred growth.
He also gives advice to leaders who are trying to reimagine the customer experience to unlock growth.
Watch the full interview with Rod Wolfenden below.