OUTsurance, Santam, and Discovery Insure are the most popular car insurance companies among BusinessTech readers.
This was one of the findings of BusinessTech’s 2022 Readership Survey.
BusinessTech is the largest business publication in South Africa – read by C-level executives, business owners, company directors, managers, and professionals every day.
The 2022 Readership Survey was conducted in July, and completed by 2,684 BusinessTech readers.
93% of these readers are a purchasing decision maker or influencer in their household, providing excellent insight into what South African consumers think of the country’s top brands.
Which insurer are you with?
Looking at the Car Insurance section of the survey, OUTsurance is the most popular insurer among BusinessTech readers.
It was followed by Santam in second, while Discovery Insure achieved third place.
The graphic below shows the results of the question: Which insurance company is your primary vehicle insured with?
Are you thinking of switching insurers?
Readers were then asked if they were thinking of moving to another car insurer.
12% of respondent said they planned to move to a new insurer for their car, while the remainder said they were not currently thinking about a move.
The graphic below shows the results of the question: Are you thinking of moving to another car insurer?
Which car insurance company will you move to?
The readers who said they are thinking of moving to a different car insurer were then asked which company they would move to.
OUTsurance took first place, with Discovery Insure beating several high-profile brands to take second place.
The graphic below shows which insurers these readers are thinking of moving to.
Get the report
The full BusinessTech Readership Survey: Car Insurance report is available for free to insurance and marketing professionals.
To receive the report, please email Kevin Lancaster on [email protected]