Presented by Euphoria Telecom

Why IP telephony is critical for ecommerce businesses

 ·5 Apr 2023

The growth of the ecommerce sector is showing no signs of slowing. According to World Wide Worx, the online retail sector alone grew 30% in 2022, to a total value of R55 billion.

Statista estimates the ecommerce sector, of which online retail is only one subset, will reach $7.2 billion in South Africa in 2023.

The substantial size of this market makes it critical to ensure these businesses get the support they need to thrive.

Enabling these businesses to grow requires a mix of technology, networking and educational support.

Telephony, in particular, can not only enable ecommerce businesses, but help them to increase revenue and improve productivity and reduce costs.

No-one wants to be tied to their phone, or paying for calls unnecessarily.

A cloud-based VoIP telephony solution, like Euphoria Telecom’s, offers a mobile app which turns your cellphone into a landline phone.

This means your teams can call each other – irrespective of where they are or what office someone is in – for free.

Euphoria clients can also make free calls to other users on the Euphoria network.

It’s a time and cost-saver and means your customers will always be able to reach your business, on a single number, no matter how distributed your operation is – or whether the power at your office is on or off.

Modern telephony technology, like Euphoria’s, empowers businesses to expand their customer support during busy periods and manage calls from multiple channels, regardless of location.

This translates into round-the-clock resolution of customer inquiries, resulting in improved customer satisfaction, increased customer loyalty, and better sales performance.

By utilising Euphoria’s world-class telephony system, companies can easily distribute incoming calls to their remote workforce, and seamlessly expand their team during high-volume sales periods, such as Easter, Black Friday and Cyber Monday.

Additionally, sophisticated routing options enable customers to be automatically directed to the appropriate department or product specialist, ensuring timely and accurate assistance.

Euphoria’s solution can also give businesses a digital receptionist to handle all calls, and can interface with CRM systems and applications like FreshDesk, Microsoft Teams and Zendesk, to support seamless management of channels and business activities.

Critically, Euphoria’s offering is also budget-friendly, giving customers savings of up to 70% over legacy landlines and 50% over on-site PBX systems.

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