Presented by BaseCloud

The website revamp that improved sales by 275%

 ·15 Feb 2024

Consider this: You’re investing in Google Ads and driving traffic to your site, yet, frustratingly, those visits aren’t translating into conversions/sales.

As a result, your cost per sale is alarmingly high, and your marketing spend has become ineffective.

Don’t tolerate this kind of inefficiency!

Our client: An IT Company specialising in Domain Name Registration seeks to enhance brand awareness.

Their problem: Their paid campaigns were expensive, with an average spend of R300 per conversion/sale and monthly conversions fluctuating between 60 and 100.

Our solution: We prioritised their user experience and achieved their primary objective, helping users find the registrar links easily.

The result: The changes significantly improved their performance. The amount spent per conversion went down to R76, and the number of monthly sales increased to 293-308 – a 275% increase.

“Our website development strategy is simple: create a sales-focused website with a clear conversion process. We understand the importance of the sales process and know exactly how it works.” Quentin Grundlingh, Head of Web Development at BaseCloud.

The SEO Transformation That 3X Website Traffic

If you’ve ever attempted to improve your eCommerce site’s search ranking but felt overwhelmed and eventually gave up, you’re not alone.

Perhaps you even hired an “expert” who provided you with a one-page report that barely explained how they used your money. To make matters worse, you didn’t see much improvement in your Google search ranking either.

It’s time to work with a team that offers you a return on your investment by using data and facts to guide their decisions. The results speak for themselves.

The client: An office furniture provider needing help with organic traffic.

Their problem: They were not ranking in the top 5 of Google’s search results for their target keyword, ‘office chairs’, resulting in less than 4 clicks (actual traffic) to their website daily.

Our solution: We implemented a monthly SEO content strategy, developing SEO-optimised content for target keywords.

The results: Since October 2023, their website’s Google search ranking for this keyword has improved by 300%, with an average of 16 clicks per day.

“As search engines evolve, so must our SEO strategies. We stay ahead by constantly refining our approach, ensuring that our client’s websites continue to grow in search rankings.” Lize Ferreira, Head of SEO at BaseCloud.

The Google Ads Strategy That Boosted Conversions by 207%

Digital marketing agencies often overcharge and underdeliver. But data-driven marketing focuses on meaningful metrics that impact your bottom line.

The client: A cleaning service for homes, offices, and businesses in Pretoria East.

Their problem: The conversion rate of their Google Ads account decreased from 20% to 13% between February and June.

Our solution: We developed Google Ads campaigns optimised for high conversion and explored varied bidding strategies to enhance conversion rates.

The results: Our experiment with an optimised strategy increased the conversion rate from 13% to 40% in two months – a 207% increase!

“We have expertise in Google Ads that help our clients achieve their goals. Our digital investments turn into impactful success stories for our clients, delivering superior outcomes.” Jason Lippens, Head of Google Ads at BaseCloud.

These real-life success stories demonstrate how we can significantly improve your marketing ROI.

Hundreds of Success Stories, One Strategy: Data-Driven Marketing

Marketing your business in 2024 is tough.

Now more than ever, having a unique marketing strategy is imperative to your business’ success.

Your strategy must be based on facts to achieve a meaningful return on investment. This means using data to inform marketing decisions to meet specific goals.

It’s time to move beyond surface-level metrics and focus on metrics that drive real business growth. Traffic, conversions, and sales are the lifeblood of your digital success, far outweighing impressions or social media likes.

Partnering with a data-driven marketing team ensures you make decisions based on solid, actionable information.

Partner With a Team That Can Grow Your Business

You love your business; it’s part of who you are. You also care about your income and its compounding effect on your family, your employees, and their families.

At BaseCloud, we know this. We care about our work, the results it produces, and its impact on both our bottom lines.

This is BaseCloud’s Brand Promise To You:

We will care about your business just as much as you do.

Ready to let data drive your marketing success? Contact BaseCloud today.

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