The future of events isn’t technology – it’s human connection.
In the age of brighter screens, AI-generated everything, and attention-grabbing gimmicks, it’s tempting to believe the future of events lies in the next dazzling distraction.
But let’s be honest. Technology doesn’t make events unforgettable. People do.
On 29 July 2025, Multi-Media is unveiling a bold new chapter in the events industry.
If you’re part of South Africa’s corporate event ecosystem, you cannot afford to miss it.
The Future of Events Showcase at Montecasino Teatro is not a product launch. It is not a tech demo.
It is a visceral, full-scale experience that redefines what it means to truly connect with an audience.
And just by being in the room, you could win a Future-Focused event worth R1 million.
Connection beats content
Most corporate events are bloated with PowerPoint presentations dressed in LED displays.
Shiny. Impressive. Instantly forgettable.
Connection beats content every time.
Audiences don’t show up for slideshows or special effects. They show up to grow. To connect. To feel something real.
People attend events to do a better job or to get a better job.
If your event doesn’t help them move forward emotionally, professionally, or personally, the size of your screen or the number of lights won’t matter.
Gimmicks isolate. Emotion connects.
Putting guests in VR goggles during networking is the experiential equivalent of talking to someone wearing noise-cancelling headphones.
When technology becomes the star, the story suffers. When technology becomes the servant, the experience elevates.
Design for emotion, not exposure
If you want your event to be remembered, stop treating it like a conference and start designing it like a memory.
Great events don’t just inform. They transform.
Fear. Love. Pride. Belonging. These are the drivers of behaviour and memory.
Tap into those and you move from being seen to being felt.
Because at the end of the day, no one remembers your budget. They remember how you made them feel.
Audience insight is the new ROI
We no longer measure events by applause. We measure by action, memory, and behaviour change.
At Multi-Media, we use real-time emotional analytics to understand the pulse of the room.
Not to replace human creativity, but to support it with trust and empathy.
We believe:
- The best events start with empathy. What does your audience feel, fear, or need?
- In designing for transformation, not just information.
- In using tech like magic. Invisible, seamless, and silent.
- In crafting emotional arcs. Like cinema. Setup, challenge, and resolution.
- In not chasing attention. We build connection.
For more than 33 years, Multi-Media has helped define the production backbone of events in South Africa. This Showcase is different.
It is not about what we have done. It is about what comes next, and how we can build it together.
Your journey will include:
- How it will impact you: A keynote by Anrico du Plessis, CEO of Multi-Media, on designing for emotional resonance in a digital world.
- How it will elevate you: A live technology demo by Pierre du Plessis, international keynote speaker and strategist, showing how tools can unlock truth.
- How it will entertain you: A live performance by Adam Howard and the Johannesburg Big Band designed to stir, not just impress.
- How it will connect you: A premium networking experience with South Africa’s most future-focused professionals.
This is not for passive attendees. This is for:
- Marketing Managers who need more than attendance numbers.
- HR Leaders who want events to build culture.
- Event Planners who are tired of gimmicks.
- CEOs who expect real, lasting impact from every experience.
You will leave with:
- A redefined vision for what your events can become.
- Practical tools to design with intention and measure what matters.
- A powerful network of leaders who value purpose over performance.
- And possibly a R1 million event produced by Multi-Media.
Step into the next era
- Date: 29 July 2025
- Venue: Teatro at Montecasino, Johannesburg
- Time: Doors open at 16:00
- RSVP by 20 July: Register now
The future of events isn’t virtual. It’s visceral.
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