SME website presence up 20%
Up to 65% of SMEs have a functioning website, up from 45% in 2008, according to a new study.
In a brief presentation at the Innovation Centre in Pretoria, Arthur Goldstuck, MD of World Wide Worx, said that SME’s established for more than 10 years were more likely to have a website than start-ups.
The research, conducted among 1,007 SME decision makers, found that 68% of small businesses who had a web presence considered themselves as competitive, and 45% ‘highly competitive, against 59% and 38% respectively for those businesses without a website.
Goldstuck said that 79% of respondents with a website said they were profitable, against 59% who were not online; while 30% of those firms online were ‘strongly’ profitable, against 14% who lacked a website.
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