AlwaysOn already operates over 850 hotspots which offer free Internet access to consumers, and the company is growing its network by 40 hotspots per month. This is according to AlwaysOn CEO Nico Pretorius.
Pretorius explains that they operate WiFi hotspots on behalf of venues which offer free Internet access to their clients as a value added service.
Free WiFi access, Pretorius explains, attracts customers to venues like hotels or restaurants, generate loyalty and give businesses an edge over competitors.
He added that free Internet access improve the customer’s overall experience at a venue, and often results in extended stays and increased spend at a hotel or restaurant.
There are currently many restaurants who offer free WiFi access through AlwaysOn, including Mugg & Bean, McDonalds, Wimpy, Woolworths, Seattle Coffee Shops, Colcacchios and Fego.
In addition to these many of the hotels such as CityLodge Hotels, Sun International, Tsogo Sun Hotels and Protea Hotels offer complimentary WiFi access.
To ensure the network is not abused, restaurants have some Internet usage restrictions ranging from 30 minutes or 50MB to 2 hours or 200MB – whichever comes first.
In the case of hotels there is usually a daily data limit which typically range between 100MB and 500MB per day.