Esquire reports massive online growth

Technology distributor Esquire has reported a 600% growth in its online sales over the past two years, having reached 30,000 online orders to date.

According to Esquire CEO Mahomed Cassim, the group started processing sales in 2010 and only managed to process 5,000 orders in the first two years. The company has since managed to process 25,000 more sales in the two years following.

“We are expecting this figure to rise significantly in the next few years, because many of our clients are now seeing the value of placing orders 24-7,” Cassim said.

Mohamed Cassim
Mohamed Cassim

Esquire is currently one of only a few distributors in South Africa which offers an online ordering facility for all the products they distribute, the company said.

Esquire noted that it has developed the world’s first Virtual Reseller Network (VRN), with its own subsidiary, ImproWeb, an e-commerce solutions company.

Currently over 500 resellers are plugged into the Esquire backend, it said, which allows them to trade with their own e-commerce web-sites, using Esquire’s Infrastructure.

“We are definitely seeing that people and companies are feeling much more comfortable – and eager – to buy online. Revenue from online sales is already sitting at 10% of our total revenue, with this expected to rise to 20% by 2016.”

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Esquire reports massive online growth