Top e-commerce sites in SA
E-commerce technology company, uAfrica.com has published the results of a survey highlighting the top 30 websites in South Africa when it comes to user experience, quality of data among other things.
The group is expected to publish a more detailed list on Thursday (4 September), when it announces the winners and runners up in the various categories in its 2014 South African eCommerce Awards.
On Wednesday, however, uAfrica.com published a list of 30 e-commerce sites in alphabetical order, following its findings from 116,000 e-commerce survey responses.
The list:
- Baby Life
- bidorbuy
- Cape Coffee Beans
- Groupon SA
- kalahari.com
- LegWear Safari
- lekkeslaap
- loot.co.za
- Mantality
- MzansiStore.com
- NicSocks
- OneDayOnly
- Orms Direct
- Out Door Photo
- Poetry
- Red Chilli Deals
- Seeds for Africa
- Simplicity Online
- Spree
- Sterkinekor
- Superbalist
- takealot.com
- TravelGround
- TravelStart
- WebAntics Online
- Wellness Warehouse
- Woolworths
- Yuppie Gadgets
- Yuppiechef.com
- Zando
The criteria used to determine the top 30 websites included:
- User Experience;
- Quality of Data;
- Customer Care / Communication;
- Ordering Process;
- Mobile.
Each of these were then broken down to various aspects that are measured when conducting the evaluations.
A ‘secret shopper’ evaluation was also conducted where items were bought from each of the top 30, under a pseudonym, to evaluate the shopping process and experience.
2013 winners included the following:
| Award | Second runner-up | First runner-up |
Winner |
| Best e-commerce website | Simplicity Online | Takealot.co.za | Yuppiechef |
| SA’s Favourite website | Takealot.com | Bidorbuy.co.za | Kalahari.com |
| Best mobile website | Simplicity Online | Kalahari.com | Groupon |
| Best website usability | Yuppiechef | Takealot.com | Kalahari.com |
| Best shopping process | 5rooms | Takealot.com | Yuppiechef |
| Best customer service | Zando | Yuppiechef | Bidorbuy.co.za |