5 million South African business readers in one place

 ·4 Jun 2024

BusinessTech, South Africa’s largest business publication, attracted 5.3 million readers and served 23 million pages in May.

BusinessTech was founded in 2008 to serve South Africa’s growing business, technology, and finance sectors.

It forms part of the stable of Broad Media with Quinton Bronkhorst as editor and a team of specialist business journalists.

BusinessTech is known for attracting C-level executives, business owners, directors, and senior managers.

The latest demographics data shows the publication’s core readership is mainly business decision-makers.

BusinessTech has commercial partnerships with South Africa’s top business, finance, and technology companies, which speak to this influential audience.

Its partners are the who’s who of the country’s business and technology sectors, including Standard Bank, FNB, Takealot, MTN, Vodacom, Microsoft, Absa, and Discovery.

Many investment and asset management companies, including Coronation, 10X Investments, and Old Mutual, have also partnered with BusinessTech.

Results from marketing campaigns on BusinessTech have been consistently excellent, showing that the local business sector remains vibrant.

Broad Media CCO Kevin Lancaster said BusinessTech’s success showed that South Africa’s business, technology, and finance sectors remain centres of excellence.

“Our commercial partners see a strong performance in their marketing campaigns, confirming great potential in the local market,” he said.

Business Talk with Michael Avery

Business Talk with Michael Avery is South Africa’s premier business podcast and has featured the country’s most influential executives.

BusinessTech launched the show in 2020 as a platform featuring conversations with South Africa’s leading executives.

The show is hosted by radio and TV personality Michael Avery, anchor of the Classic Business show and Business Day TV.

Business Talk has notched up millions of views and became the country’s premier online platform for executive interviews.

The who’s who of South Africa’s business, finance, and technology sectors have been guests on the show.

It includes Pam Golding CEO Andrew Golding, former FNB CEO Jacques Celliers, Sygnia founder Magda Wierzycka, and Bank Zero founder Michael Jordaan.

South Africa’s top companies have sponsored Business Talk seasons, including EY, Standard Bank, Monocle, Sage, and Discovery.

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