The latest eBucks Rewards Holiday Survey reveals just how much South African consumers are willing to spend on gifts for their partners, kids, and themselves.
The data comes is based on the responses of 891 online South Africans in 2016, looking at their expected holiday shopping activity, and looked at how much the online community planned to spend on gifts for their loved ones.
According to the survey results, this is how much South Africans were willing to spend on:
- Partners: R1,000 or more;
- Kids: R250 to R500;
- Yourself: R1,000 or more;
- Friends’ kids: Less than R250;
The survey found that most people (more than half) indicated that they would buy gifts for their partners, their kids and their immediate family – but less than a third indicated any intention on buying a gift for themselves, eBucks noted.
Online shopping habits
The survey also highlighted a shift in online shopping trends in South Africa, as consumers drop preference for one channel over the other and start looking at all options when it comes to spending money over the holiday season.
Breaking a four-year trend of more and more South Africans heading online to do their holiday gift shopping, the eBucks survey shows that the number of people doing exclusive shopping online declined to 14% of respondents in 2016, compared to 21% in 2015.
This is compared to 37% of respondents who looked exclusively in brick and mortar stores for their shopping needs – a percentage that has been fairly flat over the years.
However, there was an upward trend in the number of people who looked to both channels, with 47% said they shopped online and in-store, compared to 38% in 2015.
This showed that South African consumers were likely becoming more ‘savvy’ with their shopping habits, going wherever pricing and service best matched their requirements, eBucks said.