New chocolate brand launching in South Africa this week

 ·18 Oct 2023

Feastable Chocolate Bars – created by YouTuber MrBeast – will launch in South Africa later this week.

The chocolates will be exclusive to Massmart’s Game and Makro when they launch on Friday, 20 October.

Four variants of chocolate bars will be available at launch – Milk Chocolate, Deez Nuts (milk chocolate with peanut butter), Crunch (milk chocolate with puffed rice) and Original Chocolate – with each bar costing R49.95.

James Stephen Donaldson, A.K.A, MrBeast, has tens of millions of followers on YouTube who watch his videos involving expensive stunts, gaming and philanthropy.

The bars have racked in over $10 million in sales in the first few months of their launch.

Massmart said it will also integrate the Feastables launch into its ‘Game Game’ on Roblox. The game has over 150,000 plays, and adding Feastables is expected to help it grow.

“The future of retail is about innovation and ensuring you keep up with trends and demand. Since Feastables are hugely popular overseas, we saw the opportunity to be the first to launch them in the local market and expect that our younger customers will be excited about the launch,” Katherine Madley, Massmart’s Vice President of Marketing, said.

Images of the bars can be found below:

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