SABC chief operating officer Hlaudi Motsoeneng has vowed to show more cultural and heritage events on the national broadcaster.
Speaking at eNyokeni Royal Palace over the weekend, Motsoeneng assured Zulu King, Goodwill Zwelithini, that the SABC would broadcast Zulu cultural events including reed dancing, live as part of a commitment to increase local content.
“When I arrived at the SABC the broadcaster was only showing the Britain’s Queen the whole day [sic]. Our King and other kings were not being shown live, but all that will change. I know that there will be a cultural ceremony in September, that event will be shown live,” said Motsoeneng.
On Monday, SABC spokesperson, Kaizer Kganyago, confirmed to the African News Agency (ANA) that the public broadcaster would cover the reed dance in September, for the first time in history.
“The SABC will intensify its coverage of cultural events across the country in line with our mandate of covering events which promote culture and heritage and the Zulu Reed dance will be amongst those covered,” Kganyago said.
In May, the SABC announced that it would implement 90% local content across all its 18 radio stations. The 90% radio content policy was implemented on May 12.
It later said that it plans to roll out a similar policy for its television stations by July.