SoundBar, launched by Kagiso Media on Thursday (19 October), offers 12 different Internet music stations in a single app.
SoundBar covers a wide spectrum of music genres including new music, pop, dance and party mixes, house music, music for moms with young kids, 80’s and 90’s favourites, Urban hits, Afrikaans and hip-hop.
DJ Jazzy D from Jacaranda FM hosts his own station with non-stop party mixes and the Mom’s Heart station is a safe space for moms and kids under 10 to listen to music and other original content created by East Coast Radio presenter Jane Linley-Thomas.
Barney Simon’s Rock On station features Barney’s selection of the best rock and metal from ACDC to ZZ Top. It’s also got episodes of the legendary Uncle Paul’s Bedtime Stories that kept many teenagers awake in the late 80’s.
In addition to the personality-driven stations, there is also a pop-up channel which will change regularly and contain special themes.
Vincent Maher, chief innovation officer at Kagiso Media, the media company behind SoundBar, said the app is unique in its efficient use of data.
“We use 14Mb per hour, compared to similar apps which can use up to 140Mb per hour. So in effect SoundBar is ten times cheaper to listen to. We do this by combining the best audio compression available with a technique called Spectral Band Replication. You can even access the app off Edge signal.”
Kagiso Media Radio chief executive Nick Grubb said the app was created as the group moves towards an increased digital content offering, “Our traditional radio streams have grown exponentially in the last year, and given we have best-in-breed technology and talent curators in-house, this seemed like the perfect opportunity to deliver more choice and value to our audiences.”
SoundBar is free for download from the Apple App store or by searching for SoundBarApp in the Google Play store.