TV vs streaming – how South Africans plan to watch the FIFA World Cup

The 2018 FIFA World Cup will officially kick off in Russia next week, with more than three billion people around the world expected to watch the event.

This includes a large number of South Africans, according to a new Ipsos study which surveyed nearly 20,000 people around the world from 20 April to 4 May.

The data was weighted to match the profile of the population, however Ipsos noted that in the case of South Africa, Russia, China and a number of other countries, the data was slightly skewed to represent a more affluent, connected population.

The study found that local soccer fans are some of the most passionate in the world, with 23% saying that they were ‘extremely passionate’ and watched as much of the sport as they can, while 27% said that they follow soccer but will only watch games played ‘by my favourite league/club and national team’.

Of those South Africans surveyed, 86% said that they planned to watch the World Cup with friends and family, while a large portion (46%) said that they planned to watch the game with work colleagues and at a bar/restaurant (56%).

A surprising amount said that they planned to stream the tournament, with 65% stating that they planned to watch the games on a television set – while 25% sent said that they planned to watch matches via the internet.

A fair amount also said that they plan to watch the tournament on a mobile device (11%), and a tablet device such as an iPad (10%).


Read: Bankers and financial analysts tip their winners for the 2018 FIFA World Cup

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