YouTube bringing live sport to South Africa [Updated]

Update: A previous version of this article referred to a partnership between YouTube and Supersport, which Supersport has since denied, and YouTube has amended.

YouTube on Tuesday announced that sports fans can now enjoy basketball, rugby, cricket and football events on YouTube via video on demand (VOD) and highlights packages including the recent NBA Finals, UEFA Champions League, ABSA Premiership, Serie A, La Liga, Women’s World Cup, UFC and AFCON.

South Africans will also be able to view select live sporting events on YouTube in the future.

Sports content will be available on the respective channels of the sport rights owners and is available to all YouTube users.

Sports consumption on YouTube in the EMEA region is growing fast. In 2018 alone, YouTube saw a 70% increase in views of sports and fitness related content – totalling more than 61 billion views. In Africa, sports content on YouTube is both broad and deep with YouTube delivering evergreen sporting highlights alongside new and emerging sports experiences like home fitness, and 79% of viewers saying that YouTube has sport and fitness content they can’t find anywhere else.

“It’s an amazing summer of sport around the world and in Africa. We know audiences are excited about sports content on YouTube and we are pleased to be able to bring fans more of the sports they love, in collaboration with our global and local partners,” said YouTube content partnerships lead Dayo Olopade.

Read: You can now watch live sports on Showmax

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YouTube bringing live sport to South Africa [Updated]