Comedy Central was a bad idea: Gareth Cliff

Gareth Cliff, founder of CliffCentral says that the Comedy Central deal was just an add-on, and he will continue to deliver his ‘unradio’ station live streamed on the Internet and WeChat.

The Gareth Cliff Show is set to be dropped from Comedy Central just a month and a half after it launched, with the last broadcast scheduled for Monday, 30 June 2014.

Comedy Central said it was a mutual decision, and that it would work with Cliff on future projects.

“Contrary to some media reports, this is not a failure for CliffCentral and, in fact, has the team really excited about refocusing on delivering streamed, interactive content between 6am and 6pm every week day,” CliffCentral said in a statement on Thursday (26 June).

“CliffCentral is all about using an experimental platform to deliver unrestricted radio content in an interactive way,” said Cliff.

“The Comedy Central deal was just an add-on. We felt, initially, that an additional television audience would expand our reach; in reality, it was holding us back from doing the crazy, fun, provocative stuff we needed to be doing with our new platform.”

The radio jock stressed that original idea behind CliffCentral, “is alive and well and kicking”.

“We’re experimenting here, and part of the process is knowing when something is a bad idea,” said Cliff.

“Comedy Central wasn’t working for either of us, so we made the mutual decision to move on and focus on delivering provocative and intelligent content via our website and WeChat official account, consolidating our audience rather than dividing them”.

Cliff said that he is excited about the original idea and the potential it has. “All we really have to say is ‘don’t watch this space – listen and engage,” he said.

According to ClifCentral, the station’s WeChat Official Account has added 108,000 subscribers in just two months, along with over 40,000 followers on Facebook and over 25,000 followers on Twitter.

The station said it is currently compiling its first set of stats and intends to share them soon regarding listener-ship figures.

The station’s new line-up has also been finalised, it said, and includes:

  • Stan Katz, The Stan Katz Experiment;
  • Casper de Vries, The CasperRadio Show;
  • Trevor Gumbi, TG Squared;
  • Tony Ndoro, “Not the 9” Sport;
  • Penny Lebyane;
  • Tumisho Masha;
  • Arye Kellman, CliffCentral Conversations

“I’m delighted to reclaim my studio from all the cameras, cables and lights that inevitably come with TV. The vast majority of my audience are thrilled they won’t have to look at me and can keep listening instead,” Cliff said.

More on CliffCentral

Gareth Cliff canned from DStv’s Comedy Central

Gareth Cliff’s unradio plans revealed

Gareth Cliff boosts WeChat in SA

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Comedy Central was a bad idea: Gareth Cliff