Mobile operator Cell C announced a slew of new data bundles and specials to go along with the launch of its Black streaming service.
Cell C Black has launched with a full 360-entertainment experience from video-on-demand through to live TV streaming, catering for both the local market, and those that enjoy international content.
It will include live streaming of five top European football club channels, and services like: gaming, sports betting and ticketing. Customers can subscribe from as little as R5 per day and use prepaid airtime (which is a first in South Africa) in addition to debit/credit cards and vouchers to purchase content.
“The cost of data has often been cited as a barrier to entry for customers wanting to stream or download content using their mobile data. The Black Data products will address this challenge. Customers can access data from as little as 1c/MB or R7.50 per GIG,” said Cell C Chief Executive Officer, Jose Dos Santos.
Black Data bundles
Black Data bundles come in varying sizes from 1GB through to 200GB depending on the content consumption needs of customers. The inclusiveBlack Data can only be used to stream or download content on black via the Cell C network (excludes national roaming).
The newBlack Data bundles will be available to Cell C customers on prepaid and current contract plans (Pinnacle, Connector, SmartData, LTE-A or C-Fibre Connector). Customers on contract plans that do not qualify can migrate to one of the current plans in order to useBlack Data bundles.
Purchasing aBlack Data bundle does not include access to content on Black and customers will need to register for the product, Cell C said.
In addition to the Black Data bundles and to ensure an excellent experience on the Black platform, Cell C has also instituted a 15c/MB out of bundle (OOB) rate for any usage on Black. T
his rate will only apply once customers have depleted Black specific or general Cell C data bundles. This OOB rate applies to all Cell C customers and is exclusive for data usage on Black. The rate applies to usage on both the Cell C network and while on national roaming, it said.
Alongside the bundles, Cell C customers that are already using, or signing up for a Pinnacle contract (100 and up), will automatically receive additional data for use on the Black platform.
Existing Pinnacle customers will receive their new inclusive Black Data from 1 December 2017 in addition to their monthly allocation of minutes, data and SMS. New Pinnacle customers (100 and up) will get their pro-rata Black Data allocation when they activate a new contract from 15 November.
Black Friday special
As part of a promotion for Black, Cell C will also launch a special on Black Friday which will run “until further notice” for both contract and prepaid customers.
Prepaid customers on the SupaCharge, MegaBonus, Easychat and 66c prepaid tariff plans that recharge with between R50 and R99.99 will receive zero-rated data access to download or stream a movie rental or purchase for 2 days or up to 50GB – whichever comes first.
Customers that recharge with R100 or more will get zero-rated data access to download or stream a movie rental or purchase for 5 days or up to 100GB.
The promotion is only applicable to data usage on the Cell C network and excludes national roaming, Cell C said.
Contract customers that are on any of the Connector plans or the Pinnacle 100 and up Postpaid and TopUp packages will also receive zero-rated access to stream or download any movie rental or purchase within a calendar month or up to 150GB. National roaming does not apply.
In addition, new Pinnacle 1000 and Pinnacle Unlimited customers (on 24-month contracts) will receive a free blackBOX (multimedia device) when they sign up. This promotion is valid while stocks last.