Cell C targets business with new products

Mobile operator Cell C has unveiled a new product range called Cell C PRO, which will include a suite of products and services specifically designed for high-end consumers and business users.

SME CUG, the first service in the Cell C PRO product range, is targeted at the small business market.

The product will be available from 25 October and will offer small businesses savings of up to 25% on their telecommunications costs, the group said.

“With the new product, business owners will be able to include all their employees who are on the Cell C network, including those on prepaid, in a closed user group, where they will pay 75c per minute for calls between members of the group. Of course it will be pure per second billing from the first second,” said Cell C CEO, Alan Knott-Craig.

There will be no activation fee or monthly subscription to benefit from this saving on calls.

Knott-Craig said: “Small businesses have been looking for a product that will help keep them competitive while keeping their telecommunications costs down. Closed user groups will help them do this.”

Alongside the small business offering, Cell C says it has launched an advanced version of closed user groups called Corporate CUG for corporate customers, which allows free calls for a monthly subscription of R99 per employee on the Cell C network. A fair usage policy will apply.

According to the mobile operator, businesses will also have access to the Cell C PRO portal where various services including the ability to view their account information and their usage on each of the linked subscribers in their profile will be available.

“Cell C PRO is just another weapon in our arsenal of great offerings and the market can look forward to a broad range of Cell C PRO products and services in the coming months,” Knott-Craig said.

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Cell C targets business with new products